THE NOW OF INDEPENDENT MEDIA PLANNING & BUYING
Media Marketing Strategies
At Macklan Media Marketing, we put more of your dollars into working media, not overhead, to deliver real results, not vanity metrics.
No layers, no inflated markups - just smart, transparent media that drives business growth. It’s that simple.
MEDIA & COMMUNICATIONS
SERVICES
MEDIA RESEARCH & ANALYSIS
PROGRAMMATIC DIGITAL BUYING
MEDIA STRATEGY & PLANNING
DIGITAL VIDEO BUYING
MEDIA BUYING & PLACEMENT
PAID SEM/Social
MEDIA TRAFFICKING & INVOICE RECONCILIATION
COMPLETE TRADITIONAL & DIGITAL REPORTING AND ANALYSIS
DASHBOARD CAPABILTIES
WHO
WE ARE
Our attentive customer service fosters loyalty among our clients. Our reliable outcomes garner both respect and new opportunities. The Macklan Media team is composed of experts skilled in crafting media strategies and purchases across both traditional and digital platforms, operating at both national and local levels. ​
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With over 20 years of experience in advertising, we have honed our skills at a variety of agencies, such as The Publicis Groupe, The Richards Group, Proof Advertising in Austin, TX, and Grupo Gallegos in Long Beach, CA. Our extensive brand experience spans multiple categories, including quick-service restaurants (Subway and Burger King), banking, beverages (Miller/Coors and Tecate Beer), and automotive (Nissan). This diverse experience provides us with a unique insight into how to leverage our knowledge for current and future clients.
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"I spent years at big agencies with bloated media departments, ulterior motives, too many layers and politics. I saw the effect on actual client results. I did not want to be a part of that. I vowed to deliver honest, transparent, world class media services in the leanest most efficient way so that every penny possible would go to working media and not my bank account. I left those big media agencies behind, determined to operate in a starkly different way. Today, we partner one-on-one with brand leaders who trust us, value our experience, and appreciate the impact we have on their marketing and overall business. We operate with full transparency and clarity to deliver big agency media expertise, the maximum possible value, and the highest concierge service in the industry, no matter the size of the budget or media goals."
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Founder & Media Director,
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Raul Garcia
OUR CLIENTS
We have deep expertise in QSR, Retail, Higher Ed, Franchise, Beverage, and - collectively - we’ve worked in most industries, probably yours.
Our Team Also Has Experience Working on These Accounts:
OUR PROCESS
Media buying is complex. Thousands of data points, hundreds of channels, infinite targeting options, and the tech evolves by the week. That’s why you need senior, experienced, experts on your team. Many agencies hide behind that complexity to look smarter, lock you out of the details, and keep control. If you can’t understand what they’re doing, there is no telling what they’re doing.
We do the opposite. We make the entire process clear, sensible, and accountable. You will work with senior level people from beginning to end. We make sure you know why we make every recommendation, exactly where every dollar goes, and how each decision moves you toward your goals. We’re upfront about spend, fees, intermediaries, and performance because real expertise doesn’t need smoke and mirrors.
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We celebrate the wins with you. If something goes wrong, we own it. When you approve a plan, we want you just as confident in it as we are. That’s how we deliver unprecedented service that earns your trust long past the relationship. When you succeed, we do too.
TESTIMONIALS
Chris Armstrong - Credit Human
Brand & Member Relations Manager
"Credit Human has been working with Macklan Media for the past decade, and they’ve consistently delivered strategic media plans that have helped build our brand and effectively market our products and services. Their broad range of expertise across media channels and efficient buying negotiations have given us all the advantages of a large media agency without all the costly overhead. Raul is one of the best media directors I’ve had the pleasure to work with, and he’s been one of our most valued marketing partners as we’ve built the Credit Human brand"
Peter Brodnitz - McCombs Enterprises
CMO
"I have 100% confidence in Macklan Media, having engaged them 3 times for 3 different organizations over the course of 10 years. Their data driven approach to strategic planning & buying has allowed me to count them as a partner I can trust to help generate sales"
Rick Garcia - Circle K
Brand Manager
"The team at Macklan Media Marketing has been helping us, the Circle K Texas Business Unit, for over 5 years, and have consistently delivered solid work for us year-over-year. Raul and his team are attentive and efficient, with a knack for detail and customer service that is rarely seen in today's business world"
WHY US (OUR UNIQUE PROPOSITION)?
EXPERIENCE - At Macklan Media, everyone involved with your account possesses at least 10-15+ years of experience. Every client will get expert, senior-level team, roll-up-your-sleeves attention every day from beginning to end, unlike at larger agencies where junior-level professionals often handle the day-to-day.
ACCOUNT SERVICE - The cornerstone of our agency is radical white glove account service. Being responsive, prompt, accessible, and human plays a crucial role in building trust, which is critical to achieving maximum success. At Macklan, we are committed to delivering this level of service, where the trust we cultivate will enhance our performance, the client-agency relationship, and business growth.
EFFICIENCY - Our operation is designed with minimal overhead, cutting out the layers of middle management, bureaucracy, and unproductive costs. We possess the same resources, technology, partners, and research as larger firms, but with significantly lower costs. Our commitment to lean, senior-level service means more working media, bigger media impact for the budget, and direct access to our experts.
WE ARE SELFISH - Because your success is ours. We care about your dollars as if they were our own. Every decision, every strategy, every placement comes from a place of shared ambition. When you grow, we grow. When you win, we celebrate together. It’s simple: your success is personal to us, every penny is personal to us, and that makes us unrelenting at beating expectations.
VALUES DRIVEN - We built Macklan Media based on a core principle: integrity. That means doing right by the client, being transparent about spending, and focusing on what drives results: working media dollars. By eliminating waste and working one-on-one with our clients, we provide a level of service and media performance that big agencies struggle to match
CASE STUDIES
Overview – Corner Store (now Circle K) was looking to reach all their stores from Austin to San Antonio to Houston to South Texas, an area that covers over 600 + stores to promote and enter to win campaign.
Strategy – We had to take a very tactical approach to ensure that all possible consumers around all 600+ Corner Store locations were reached, and not only reached, but informed of the above promotion. We accomplished this via a two-fold process – 1) behaviorally targeted digital cross device display around a 3-5 mile radius of each store and 2) a Google Maps component, where users had the opportunity to click on a button, which would take them to a GPS page where the nearest 2-3 Corner Store locations would pop up..
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Success – Using a sniper approach, over 19.0M impressions were served, with approximately 409,000 people interacting with the Google Maps option, meaning if the 409,000 people who interacted with the map had simply spend $1.00 at a Corner Store, the campaign more than would have paid for itself and then some.
Overview – Throughout 2016 and 2017, Credit Human’s (formerly SACU) primary goal was to create more brand awareness and relevance in the San Antonio area, leading to the eventual name change to Credit Human in mid-2017
Strategy – In order to increase awareness, our multi-pronged strategy consisted of several media channels in the San Antonio DMA – broadcast TV and cable, radio, cross device digital display, video, SEM, advanced TV, Pandora, and outdoor billboards. By utilizing several different media, we were able to – and are still doing so today – maximize our reach against the core target of A25-54 in a highly competitive bank/credit union category.
Success – After starting an awareness campaign at the start of 2016, the number of site visits immediately increased; in May 2017, a little after heavy advertising began, there was a noticeable spike in online traffic. Two months after the launch, 3 out of 4 users said they were aware of the name change to Credit Human. Today (2025) everybody in San Antonio knows who Credit Human is.
Overview – In 2018-2019, Columbia College (based in Columbia, MO) and with several satellite campuses nationwide, was looking to ramp up enrollment entering the 2019 year either virtually or on-campus.
Strategy – Prior to our eventual strategy, Columbia College had been planning and buying local and cable TV across several markets, primarily focusing on recruiting students to the main campus in Columbia, MO. To reach prospective students across the country, however, we recommended a Network Cable plan, in line with what the competition was doing. The rationale for this was presented via applicable research, as were the recommended networks, and ultimately approved.
Success – The initial campaign was 3 months; over this time span, applicable leads year-over-year increased over +70%, resulting in Columbia College actually needing to bring in additional personnel to handle the increased activity
GET IN
TOUCH
Primary Office In:
San Antonio, Texas
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