QSR & RETAIL

Circle K

Formerly Corner Store

Geo-targeted digital campaign across 600+ Texas locations
that turned a $100K budget into $500K+ in basket size.

0M+
IMPRESSIONS DELIVEVRED
0K+
MAP INTERACTIONS
0K+
ON $100K BUDGET
OVERVIEW

Reaching 600+ Stores Across Texas

Corner Store (now Circle K) needed to reach consumers across more than 600 store locations spanning Austin, San Antonio, Houston, and South Texas. The goal was to promote a promotional enter-to-win campaign and drive in-store participation at scale — across a massive geographic footprint with a focused budget.

We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.

Client Circle K
Industry QSR & Retail
Market Texas
Scope 600+ locations
Budget $100K
Duration 8 weeks

Raul and his team are attentive and efficient, with a knack for detail and customer service that is rarely seen in today’s business world.

— Rick Garcia, Brand Manager, Circle K

THE STRATEGY

A Sniper Approach to 600+ Locations

The challenge wasn’t just reaching a broad Texas audience — it was reaching the right consumers within proximity of each individual store. We developed a two-part geo-targeted strategy:

We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.

PART 1

Geo-Targeted Digital Display

Behaviorally targeted digital display ads served cross-device within a 3–5 mile radius of each store location. Rich media ad formats maximized engagement and drove awareness across desktop, tablet, and mobile.

PART 2

Geo-Targeted Digital Display

A custom Google Maps component let users click directly to a GPS-enabled page showing the nearest 2–3 store locations — making it easy to find a store and participate immediately

THE RESULTS

$500K+ in Basket Size on a $100K Budget

Using a precision geo-targeting approach, over 19 million impressions were served across the full store footprint in just 8 weeks. Approximately 409,000 users interacted with the Google Maps component — meaning if each person who engaged with the map spent just $1.00 at a Corner Store, the campaign would have more than paid for itself. The actual basket size exceeded $500K on a total media investment of $100K.

We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.

0M+
IMPRESSIONS OVER 8 WEEKS
0K+
MAP INTERACTIONS
0K+
ON $100K BUDGET
MORE RESULTS

Explore Our Case Studies

No guesswork. No black boxes. From first conversation to ongoing optimization, you’ll know exactly what we’re doing, why we’re doing it, and how it’s performing.

Credit Human
Federal Credit Union

FINANCIAL

Rebrand with Confidence

Full-funnel rebrand campaign across TV, radio, digital, and outdoor that built lasting brand recognition.

75% Of Users Aware Within 2 Months

Credit Human
Federal Credit Union

Rebrand With Confidence

Full-funnel rebrand campaign across TV, radio, digital, and outdoor that built lasting brand recognition.

75%
User Awareness in 2 Months

Columbia College

HIGHER ED

Fill Seats Across the Country

National cable strategy that drove enrollment leads so fast they needed additional staff to handle volume.

70%+ Lead Increase Year Over Year

Columbia College

Fill Seats Across the Country

National cable strategy that drove enrollment leads so fast they needed additional staff to handle volume.

70%+
Lead Increase Year Over Year

Holt Renewables

52 → avg 80 conversions after account takeover

Fruit of the Loom

First-ever Hispanic campaign (network TV & print)

Subway

Local buying across Texas, Missouri, & Montana

Miller Lite / Coors

Won first Hispanic media buy pitch