FINANCIAL SERVICES
Credit Human
Formerly SACU
Senior-Level Media Pros.
Full Transparency.
Every Dollar Accountable.
Full-funnel rebrand campaign that made Credit Human a household name in San Antonio — with 75% awareness achieved within 2 months of launch.
Full-Funnel
Multi-Channel Strategy
Rebranding One of San Antonio’s Largest Credit Unions
Trusted by Brands That Expect Results
Throughout 2016 and 2017, SACU — one of the largest credit unions in San Antonio — set out to create more brand awareness and relevance in the market, leading to an eventual name change to Credit Human in mid-2017. The goal was clear: make the new name stick, build lasting brand identity, and ensure the San Antonio community knew who Credit Human was and what they stood for.
We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.
| Client | Credit Human (SACU) |
| Industry | Financial Services |
| Market | San Antonio DMA |
| Scope | Full market rebrand |
| Partnership | Ongoing (10+ yrs) |
Their broad range of expertise across media channels and efficient buying negotiations have given us all the advantages of a large media agency without the costly overhead. Raul is one of the best media directors I’ve had the pleasure to work with.
— Chris Armstrong, Brand & Member Relations Manager, Credit Human
Maximum Reach Through a Full-Funnel Approach
To build awareness for the Credit Human name across a highly competitive banking and credit union market, we deployed a multi-channel strategy designed to reach the core A25–54 target at every touchpoint.
We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.
A New Name That Stuck & An Elevated Brand
Trusted by Brands That Expect Results
After launching a sustained awareness campaign in early 2016, site visits increased immediately. In May 2017, shortly after heavy advertising began for the rebrand, there was a significant spike in online traffic. Within just two months of the Credit Human launch, 3 out of 4 users said they were aware of the name change. Today, Credit Human is one of the most recognized financial brands in San Antonio — a testament to consistent, strategic media investment over nearly a decade of partnership.
We’ve planned and bought media for some of the most recognized names in the country — and we bring that same level of strategy and precision to every client we serve.
Immediate
SPIKE IN ONLINE TRAFFIC
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