How We Approach Media
Every engagement starts with your business goals, not a media template. We research your market, analyze your competition, define measurable objectives, and build a media plan designed to deliver results.
Whether you need a single-channel campaign or a full integrated strategy, our senior team works directly with you from first conversation through final report.
Media Strategy & Planning
Effective media starts with a clear plan. We develop comprehensive media strategies grounded in audience research, competitive analysis, and your specific business objectives.
Audience research | Competitive analysis | Channel strategy | Budget allocation | Media mix | Market planning
Media Buying
Our experienced media buyers negotiate, place, and manage campaigns across every channel — securing the best rates, optimizing in real time, and ensuring your budget works as hard as possible.
Rate negotiation | Campaign management | Vendor coordination | Trafficking | Reconciliation | Optimization
Programmatic & Digital Media Buying
Our programmatic and digital team brings experienced hands to every campaign — managing audience targeting, bid optimization, creative rotation, and performance analysis across all major DSPs and digital platforms.
DSP buying | Display & native | Streaming video | Geo-targeting | Cross-device | Real-time optimization
Traditional Media Buying: TV, Radio & Out-of-Home
Decades of buying relationships and negotiation experience across broadcast television, cable, radio, and out-of-home — nationally and locally.
Broadcast TV & cable | Radio | Billboards & OOH | Rate negotiation
CTV & OTT Advertising
Connected TV and streaming combine the reach of traditional television with the targeting precision of digital. We plan and buy CTV and OTT campaigns across major streaming platforms.
Connected TV | OTT streaming | Audience targeting | Cross-device | Attribution
Hispanic Media Planning & Buying
Hispanic media is a core specialization at Macklan — not a checkbox or an afterthought. Our team has deep experience developing and executing Hispanic media strategies across national and local markets.
National & local | Spanish-language | TV, radio, digital, OOH | Cultural relevance
Real-Time Reporting & Dashboards
Every client gets clear, real-time access to campaign performance through live dashboards and regular reporting. You get actionable data on whatever schedule works for you — along with honest analysis and optimization recommendations.
Live dashboards | Impressions, CTR, CPC | Custom schedules | Actionable insights | Full transparency
Proven Results Across Industries
No guesswork. No black boxes. From first conversation to ongoing optimization, you’ll know exactly what we’re doing, why we’re doing it, and how it’s performing.
Select a case study to see the full campaign strategy, execution, and results.
Holt Renewables
52 → avg 80 conversions after account takeover
Fruit of the Loom
First-ever Hispanic campaign (network TV & print)
Subway
Local buying across Texas, Missouri, & Montana
Miller Lite / Coors
Won first Hispanic media buy pitch
What Our Clients Say
From strategy through execution, we plan, buy, and optimize across every media channel your audience uses — traditional, digital, and everything in between.
From strategy through execution, we plan, buy, and optimize across every media channel your audience uses — traditional, digital, and everything in between.
Let’s Talk About What’s Next
Whether you’re evaluating a new media partner or exploring what’s possible for your next campaign, we’d welcome the conversation.
Whether you’re evaluating a new media partner or exploring what’s possible for your next campaign, we’d welcome the conversation.
Tell us about your brand, your goals, and what you’re looking for. No pressure, no pitch — just a straightforward conversation between people who take media seriously.
